Welcome
Welcome! We are thrilled that you have joined the DMA family! We are eager to begin work for your company and excited to help your business grow and thrive! Your input on this survey will help our team better understand your business identity, goals, competition, pain points, and most urgent needs. Providing this information will enable us to best serve you with an effective marketing strategy.
Have Fun!
-The DMA Team
Company
Answering these general questions will help us to gain clarity on our point of contact and determine which team members will be involved in the project. This section will also allow us to gather the assets we need to stay on brand for your company.
Company Name
*
First Name
*
Last Name
*
Phone
*
Email
*
Company Branding
Company Logo(s)
Style/BrandingGuide
Products & Values
The following questions are centered around your business goals and the unique value you provide to your customers. The information you provide will help us to clarify what’s most important to your business, and how you intend to help your customers.
What problems do your products/services aim to solve?
What is your primary value proposition?
What is the main weakness in your business model?
What are the company’s core values?
What communication tone resonates with your customers?
Target Audience
This section of the survey will provide us with everything we need to know about your customer profiles, who you engage with, what leads your customers to make purchases, and what entices them to remain loyal.
Describe in detail the profile/persona of your ideal customer.
Name the main reasons your customers remain loyal.
Have you developed a customer profile set?
Yes
No
Customer Profile Questions
Which social media platforms does this person spend most of their time on?
What other brands or influencers does this person engage with on these platforms?
What are some of your common customer objections to buying your product/service?
Competitors
Help us to understand who you are up against in the market. These questions will help us find creative ways to help you stand out from your competition as we build out your marketing plan.
Who is your main competitor?
In what aspects do they currently outperform your company?
What is it that your company does better than your competitors?
What are the key differentiators between your product/service and theirs?
Congratulations
Congratulations! You are well on your way to success! The information you have provided us will empower our team to prepare an expert marketing plan for your company. We will begin intaking this information, designing your custom plan, and will be in contact with you soon. We look forward to continuing this process with you!
All the best,
- The DMA Team